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List Of Best AI Tools for Digital Marketers

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  • October 25, 2023
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Digital Marketing has experienced a monumental transformation in recent years, with the rise of artificial intelligence (AI) revolutionizing how businesses engage with their audiences online. 

As competition intensifies and consumer expectations soar, digital marketers must arm themselves with cutting-edge tools to stay ahead of the curve.

In this rapidly evolving landscape, harnessing the power of AI tools has become paramount for achieving marketing success. 

Explore the realm of AI for Digital Marketers and unveil a carefully curated list of the best AI tools to empower digital marketing strategies.

Learn how these tools unlock unparalleled insights, supercharge their strategies, and drive exceptional results in today’s dynamic digital world.

Best AI Tools for Digital Marketers

Here is a detailed list of top AI tools that can streamline the complete digital marketing process for any business –

AI Tools for Automating Ad Optimization and Creatives

  1. AdCreative.ai
  2. Abyssale
  3. Hunch

AI Tools for Copywriting

  1. Craftly
  2. Semrush SEO Writing Assistant
  3. ContentShake
  4. Grammarly

AI Tools for Content Generation

  1. ChatGPT
  2. Jasper AI

AI Tools for Social Media

  1. Instant Banner Generator App
  2. AI Social Content Generator App
  3. Smartly.io
  4. Celtra
  5. Canva

Best AI Tools for Automating Ad Creatives

1. AdCreative.ai

AdCreative.ai is an AI-powered platform that streamlines the process of ad creative generation.

Using advanced computer vision and machine learning algorithms, it automates the creation of visually compelling ad designs for various digital marketing channels.

Key Features

  • Automated Ad Design: AdCreative.ai automatically generates ad creatives based on input text or product images, saving time and effort for marketers.
  • Customizable Templates: The platform offers various templates to align with brand guidelines and marketing goals.
  • Image Enhancement: It optimizes and enhances images, ensuring the ad visuals are visually appealing and high-quality.
  • Real-Time Collaboration: AdCreative.ai allows seamless collaboration among team members to review, edit, and approve ad creatives.

Pricing Model

AdCreative.ai’s pricing model is subscription-based, with 7-day free trial plans offering varying levels of features and creative outputs. Its two plans are Startups and Professionals, which cost $29-$149 per month and $189 per month, respectively. 

2. Abyssale

Abyssale is an AI-driven creative automation platform that empowers marketers to automate the design and generation of ad creatives. Using machine learning, it optimizes ad visuals for different marketing campaigns,

Key Features

  • Automated Creative Generation: Abyssale uses AI algorithms to create ad visuals, reducing manual design efforts automatically.
  • Variation Generation: The tool generates multiple variations of ad creatives to test and optimize performance.
  • Data-Driven Recommendations: Abyssale provides insights and recommendations based on creative performance data.
  • Integration Capabilities: It seamlessly integrates with popular advertising platforms, allowing direct deployment of creatives.

Pricing Model

Abyssale’s pricing structure includes various plans based on the number of users and credits provided each month. It provides 1K credits for $49 per month as an essential package, 2K credits, 5 seats, and dedicated support for $79 per month to advanced users, 50K credits per month and 10 seats for $299 to premium users, and customized packages for enterprise users.

3. Hunch

Hunch is an AI-powered advertising platform for performance-seeking digital advertisers.

It automates creating and optimizing ad creatives as videos and images.

It utilizes machine learning to deliver personalized and high-performing ad visuals.

Key Features

  • Intelligent Ad Design: Hunch uses AI to create visually appealing ad creatives tailored to the target audience.
  • Audience Insights: The platform provides valuable insights into audience preferences and behavior to inform creative decisions.
  • Dynamic Creative Optimization: Hunch dynamically optimizes ad visuals based on real-time performance data.
  • A/B Testing: Marketers can conduct A/B tests on different ad variations to identify the most influential creatives,

Pricing Model

Hunch’s pricing is based on a subscription model with no specific plans. Depending on their needs and feature selection, it offers each client varying levels of ad creative automation and optimization capabilities.

Best AI Tools for Copywriting

1. Craftly.ai

Craftly.ai is an advanced AI-powered copywriting tool that effortlessly helps marketers and content creators generate high-quality, engaging written content, keeping a human touch. It leverages natural language processing and machine learning to create persuasive copy for various marketing materials.

Key Features

  • AI-Driven Content Generation: Craftly.ai automatically generates content for blog posts, social media, email marketing, and more.
  • SEO Optimization: The tool ensures the content is optimized for search engines to enhance visibility and rankings.
  • Tone and Style Customization: Craftly.ai allows users to define the tone and style of the content to match their brand’s voice.
  • Content Briefs: Marketers can input specific keywords or topics to guide the AI in generating relevant content.

Pricing Model

Craftly.ai offers various subscription plans based on the number of words generated and the level of AI-driven assistance required. It offers a Starter subscription for $29 per month with 20K word credits, a Crafter subscription for $69 per month with 70K word credits, and an Enterprise-level subscription priced based on custom word count, individualized training, and number of seats. 

2. SEMrush SEO Writing Assistant

The SEMrush SEO Writing Assistant is a powerful tool that helps content creators optimize written content for search engines. It provides data-driven recommendations and suggestions to improve the content’s overall quality and SEO performance,

Key Features

  • SEO Optimization: The tool analyzes the content’s SEO-friendliness and provides suggestions to improve keyword usage and readability.
  • Competitor Analysis: It allows users to compare their content against top-performing competitors to identify areas of improvement.
  • Plagiarism Checker: SEMrush SEO Writing Assistant ensures the content is original and plagiarism-free.
  • Real-Time Recommendations: Marketers receive instant suggestions while writing, streamlining the content optimization process.

Pricing Model

The SEMrush SEO Writing Assistant is part of the SEMrush suite of tools, which offers various subscription plans with different levels of access to features.

3. ContentShake

ContentShake is an AI-powered content writing platform that simplifies generating high-quality written content for marketing purposes. It uses machine learning algorithms to ensure that content is engaging, informative, and tailored to the target audience.

Key Features

  • Versatile Content Creation: ContentShake generates content for blog posts, product descriptions, landing pages, and more.
  • Language Customization: The tool allows users to choose the language and style of the content, accommodating global audiences.
  • Plagiarism Checker: ContentShake ensures content uniqueness by checking for potential plagiarism.
  • Content Editing: Marketers can make further adjustments and edits to the generated content to match specific requirements.

Pricing Model

ContentShake offers free and subscription plans. The paid plan at $60/month has different tiers based on the content volume generated and the required customization level.

4. Grammarly

 

Grammarly is a widely recognized AI-powered writing assistant that helps users improve their grammar, spelling, and writing style. Though not solely designed for marketing content, Grammarly can be a valuable tool for enhancing the quality of written materials,

Key Features

  • Grammar and Spelling Checker: Grammarly identifies and corrects grammar, punctuation, and spelling mistakes.
  • Writing Style Improvements: The tool offers suggestions to enhance clarity, tone, and writing style.
  • Plagiarism Detection: Grammarly checks for potential plagiarism to ensure original content.
  • Integration Across Platforms: Grammarly integrates with web browsers, word processors, and other writing platforms for seamless editing.

Pricing Model

Grammarly offers both free and premium subscription plans.

The premium version includes advanced writing suggestions and plagiarism detection features.

It offers premium plans for $12 per month and $15 per month (for each member of large enterprises and teams).

Best AI Tools for Content Generators

1. ChatGPT

ChatGPT, developed by OpenAI, is an advanced language model based on the GPT-3 architecture.

It is a versatile tool that can assist with various content generation tasks, from copywriting to creative writing and customer support responses.

Key Features

  • Natural Language Generation: ChatGPT can generate human-like text based on input prompts, making it suitable for various writing tasks.
  • Contextual Understanding: The tool comprehends context and can provide coherent responses based on the conversation history.
  • Adaptability: ChatGPT can be fine-tuned for specific tasks and industries, enabling it to create content tailored to different niches.
  • Conversation Simulations: It is adept at simulating conversational interactions, making it ideal for chatbot and customer support applications.

Pricing Model

ChatGPT offers free access and a subscription-based plan called “ChatGPT Plus.”

The subscription plan provides benefits like general access during peak times and faster response times.

2. Jasper AI

Jasper AI is an AI-powered copywriting platform explicitly designed for marketers.

It leverages machine learning algorithms to generate persuasive and high-converting copy for various marketing materials.

Key Features

  • Copy Generation for Ads and Marketing Collateral: Jasper AI specializes in creating ad copy, social media posts, landing pages, and other marketing content.
  • Emotionally Intelligent Copy: The tool focuses on producing copy that resonates with the target audience emotionally.
  • A/B Testing Assistance: Jasper AI can assist in creating A/B test variants of copy to identify the most compelling content.
  • SEO-Optimized Content: The platform ensures that the generated copy is SEO-friendly and optimized for search engines.

Pricing Model

Jasper AI offers different subscription plans with a fixed 5-day free trial. The Starter level offers 20K words per month at a $24 starting price. The Boss Mode offers 50K words per month at a $49 starting price. It also offers scaling flexibility for all subscribers. 

Best AI Tools for Social Media

1. Instant Banner Generator App

The Instant Banner Generator App is an AI-powered tool that simplifies the process of creating visually appealing ad banners and graphics.

It uses advanced algorithms to generate banners tailored to specific ad campaigns and platforms,

Key Features

  • Automated Banner Creation: The tool quickly generates ad banners based on input text and visual preferences.
  • Customizable Templates: It offers a range of templates that can be customized to match branding and design guidelines.
  • Multi-Platform Support: The app optimizes banner sizes for various ad platforms, ensuring compatibility.
  • Real-Time Editing: Marketers can make real-time edits and preview changes to refine the generated banners.

Pricing Model

The Instant Banner Generator App may offer a free trial for 7 days. Additional features or access to premium templates may be available through a subscription at $15/month with unlimited banners.

2. AI Social Content Generator App

The AI Social Content Generator App is designed to streamline the process of creating engaging social media content. It employs AI algorithms to generate compelling captions and posts for various social media platforms,

Key Features

  • Automated Social Media Content: The tool generates captions and posts based on input keywords or topics.
  • Content Customization: Marketers can customize the tone and style of the generated content to align with their brand voice.
  • Hashtag Recommendations: The app suggests relevant hashtags to enhance content discoverability.
  • Visual Recommendations: It provides suggestions for accompanying images or videos to complement the content.

Pricing Model

The AI Social Content Generator App may offer two flexible pricing options.

The App Subscription costs $35/month with 200 AI-powered posts and 100 competitor analysis for two brands.

The Plus Add-On costs an additional $20/month within the app, with 100 more posts and 50 additional competitor analysis for three brands.

3. martly.io

Smartly.io is an advanced ad automation platform that goes beyond copywriting to optimize ad creation.

It uses AI to enhance ad performance and increase return on ad spend (ROAS).

Key Features

Dynamic Ad Creative Generation: Smartly.io automatically generates ad creatives based on product feeds and targeting data.

  • Data-Driven Ad Optimization: The platform uses AI algorithms to optimize ad targeting, bids, and real-time placements.
  • A/B Testing and Insights: Smartly.io allows A/B testing of ad variations and provides data-driven insights to inform creative decisions.
  • Cross-Platform Integration: It seamlessly integrates with various ad platforms, streamlining campaign management.

Pricing Model

Smartly.io offers tailored pricing based on advertisers’ specific needs and scale.

The pricing model typically includes a combination of platform fees and a percentage of ad spend.

4. Celtra

Celtra is a comprehensive digital advertising platform that combines creative automation with AI-driven optimizations. It enables digital marketers to create, manage, and optimize ad creatives across channels and formats.

Key Features

  • Multi-Channel Ad Creation: Celtra allows marketers to create interactive ad creatives for various digital channels, including display, mobile, and video.
  • Creative Automation: The platform automates repetitive creative tasks, streamlining the ad production process.
  • AI-Powered Optimization: Celtra uses AI algorithms to optimize ad performance, targeting, and user experience.
  • Real-Time Collaboration: It facilitates collaboration among teams for seamless ad creation and review processes.

Pricing Model

Celtra offers custom pricing based on the specific requirements and scale of the advertising campaigns.

Pricing is tailored to individual needs, and interested marketers can request a quote from the Celtra team.

5.  Canva

Canva is a versatile AI graphic design platform that empowers digital marketers to create stunning visuals and marketing materials effortlessly, even without graphic design skills.

It is an excellent tool for designing social media graphics. 

Key Features

  • User-Friendly Interface: Intuitive drag-and-drop interface for creating designs without technical expertise.
  • Templates: Access thousands of professionally designed templates for social media posts, infographics, presentations, and more.
  • Stock Library: Extensive library of stock photos, illustrations, icons, and fonts for creative freedom.
  • Collaboration: Collaborate with team members and clients in real-time, allowing seamless feedback and editing.

Pricing Model

Canva offers a free plan with basic features and a vast selection of free resources.

Canva Pro, which includes advanced features like unlimited storage, team collaboration, and premium elements, is available at $12.99 per user per month when billed annually.

Conclusion –

With the emergence of AI tools, the possibilities for marketers have grown exponentially.

From automating ad optimization and creatives to generating personalized content and making data-driven decisions, AI tools are no longer a luxury but a necessity in the quest for marketing success.

By harnessing the power of these best-in-class AI tools, Digital Marketing Services can leap forward, delivering unparalleled results and exceptional experiences for their clients.

Frequently Asked Questions (FAQs)-

1. Can AI help digital marketers?

AI can be significantly helpful in the digital marketing field as technological advancement in AI can offer personalized and creative content, analyze large data, and provide insights, which can help marketers improve their strategies.

2. What are AI tools for digital marketing?

AI tools for marketing are platforms or software based on artificial intelligence technology to streamline digital marketing practices and provide marketers with better insights and data to make informed decisions.

3. How do digital marketers use AI tools?

Digital marketers use AI tools to get insights into current market situations and know about target audiences and their preferences. Additionally, they can use AI to improve website traffic and search engine rankings.

4. What types of AI tools are generally used in marketing?

Marketers usually require conversational AI tools such as chatbots or virtual agents. These tools can improve brand visibility with the help of targeted conversation or messaging.

5. What is artificial intelligence in SEO?

AI SEO uses the power of artificial intelligence to improve websites’ performance organically on a search engine. AI SEO tools can analyze websites and provide suggestions for improvement.

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